Maison DoréeCafé-pâtisserie · BrusselsOne Brussels pâtisserie.
Every channel it needs — posting and answering on its own.
See how Maison Dorée could run Telegram — and Facebook, Instagram, WhatsApp and Google Business as each one switches on. One place posts the morning bake and answers every “is it fresh today?” — in Julien’s warm, French-Belgian voice.
Illustrative example — sample business, not a real customer.
Every channel, run from one calm place.
Each network works differently — some broadcast, some chat, some both. SmashOne handles all of it for Maison Dorée: it posts the day’s bake everywhere it belongs, and an AI assistant answers customers personally — about flavours, allergens and pre-orders — day or night. Julien stays at the oven.
Publishing
This morning’s viennoiserie and patisserie, posted where regulars are looking.
AI assistant
Every message answered in your voice, day or night — 1,000 replies/month, included.
Telegram
Warming upFor a pâtisserie, Telegram is the fastest way to put the morning bake in front of regulars — and answer “is it still warm, and do you have it today?” the moment it’s asked.
A Telegram channel
The pâtisserie broadcasts the day’s bake, specials and sold-out notes to everyone who follows — one post reaches the whole audience.
A Telegram bot
A real 1:1 conversation in Direct — it answers from the menu Julien set: flavours, prices, what’s baked today, and what allergens a item contains. By text or voice, day or night.
A channel shows the bake to everyone; a bot answers each customer one-to-one. Telegram is the one place a small pâtisserie gets both at once — the morning batch is seen widely, and every “is it fresh?” still gets a straight, honest answer.
Julien pulls a tray at six, photographs it, and it goes out to the channel before the doors open. By the time the first customer arrives, the bot has already taken two pre-orders — and told one of them, honestly, what’s in the almond croissant.
This is an illustrative sample workspace, created to show how a café setup can look in SmashOne.
A pâtisserie’s public feed for the day’s bake and celebration cakes, plus a private inbox for the questions those posts bring in — connected so posting and answering work together.
A Facebook Page
The pâtisserie’s public feed — the morning bake and custom cakes reach followers and show up in local discovery.
Messenger
Inbound messages are answered by the AI assistant, in Julien’s voice — cake enquiries, opening hours, allergens — even after the shutters come down.
The Page and Messenger are two different things, with separate permissions. SmashOne connects both, so the post that catches a customer’s eye and the reply that books the cake belong to the same conversation.
Someone scrolling Facebook spots the éclairs, taps message to ask about a birthday cake, and the assistant gives an honest answer about allergens before Julien has even washed his hands.
When approved by Meta, your Page posts and Messenger replies run automatically — together, from the same place.
The most visual home for a pâtisserie — a feed that shows every laminated layer off, and Direct messages where regulars ask “do you have it today?”
An Instagram Business account
A visual feed of the bake — each pastry photographed and posted where customers come to browse and save.
Instagram Direct
DMs are answered by the AI assistant — the same honest answers about flavours, prices and allergens, in Julien’s voice.
A feed makes someone crave a pastry; Direct lets them claim one. When your posts and your replies run together, a double-tap turns into a held box on the counter — without Julien touching his phone.
Someone scrolling past stops on the kouign-amann, slides into the DMs, and the assistant holds one for pickup — Julien just sets it aside.
When approved by Meta, your feed and Direct replies run together — posting and answering as one.
A direct line to regulars — broadcast the morning bake and pre-order reminders to people who opted in, and let the assistant handle every reply.
Broadcasts + message templates
Send fresh-bake broadcasts and pickup reminders to customers who opted in — a personal-feeling message that still reaches everyone at once.
Inbound chats
Every WhatsApp chat is answered by the AI assistant — pre-orders, allergens, pickup times — without Julien watching his phone.
Broadcasts reach the regulars who asked to hear from you; the assistant answers each one back. For a small pâtisserie, that’s a warm list and a full inbox handled without hiring anyone.
A handful of regulars opted in for weekend specials. The Paris-Brest broadcast goes out Thursday, a few reply within the hour, and the assistant reserves each box.
On the way — €29/month. Broadcast the morning bake and let the assistant answer every WhatsApp chat.
Google Business
On the wayADD-ONWhere people end up when they search “pâtisserie near me” in Brussels. Post local updates and hours — and the assistant helps answer public reviews and questions.
Local updates, offers & events
Post weekend hours, seasonal specials and fresh-bake notes on the pâtisserie’s Google Business Profile — exactly where nearby customers are looking.
Reviews and Q&A
On Google the assistant helps answer public reviews and the questions customers ask on your profile. It’s not a private chat.
“Do you have gluten-free options?”
Maison DoréeWe bake with wheat flour, so our pastries aren’t gluten-free, and everything is made in a kitchen that handles gluten, nuts, eggs and dairy. Pop in and we’ll happily talk you through what’s in each one.
Posts get you found locally; review and Q&A replies build the trust that brings people in. It’s public, not private — so the assistant drafts answers anyone can read, never a one-to-one chat, and never an “allergen-free” promise it can’t keep.
A first-time visitor searches for a pâtisserie nearby, lands on Maison Dorée’s profile, reads an honest answer about allergens, and decides to walk over.
On the way — €39/month. Local discovery, plus assisted replies to reviews and profile questions.
Owners like you, finally present everywhere their customers are.
Illustrative — images of people synthesized by AI.
€49/month per role — run your whole pâtisserie online.
Facebook, Instagram, Telegram and your AI assistant included. WhatsApp and Google Business are paid add-ons on the way. Setup is €0 when you set it up yourself.
From 1 September: 14-day money-back guarantee on your subscription — full refund, no questions, no forms, no retention calls.