Atelier NordOuterwear boutique · Scandinavian, shipped EU-wideOne Scandinavian boutique.
Every channel it needs — posting and answering on its own.
See how Atelier Nord could run Telegram — and Facebook, Instagram, WhatsApp and Google Business as each one switches on. One place posts every new piece and answers every “will it fit, and when does it ship?” — in Mette’s calm, considered voice.
Illustrative example — sample business, not a real customer.
Every channel, run from one calm place.
Each network works differently — some broadcast, some chat, some both. SmashOne handles all of it for Atelier Nord: it posts every new piece everywhere it belongs, and an AI assistant answers shoppers personally — about sizing, fabric, shipping and returns — day or night. Mette keeps curating.
Publishing
Every new piece, posted to the right place with honest sizing and fabric notes.
AI assistant
Every message answered in your voice, day or night — 1,000 replies/month, included.
Telegram
Warming upFor a boutique, Telegram is the fastest way to put a new drop in front of followers — and answer “what sizes are left, and when does it ship?” the moment it’s asked.
A Telegram channel
The boutique broadcasts every new piece, restock and final-sizes note to everyone who follows — one post reaches the whole audience.
A Telegram bot
A real 1:1 conversation in Direct — it answers from the live catalogue Mette set: price, sizes in stock, fabric and care, shipping times and the 14-day right of withdrawal. By text or voice, day or night.
A channel shows the piece to everyone; a bot answers each shopper one-to-one. Telegram is the one place a small boutique gets both at once — a new drop is seen widely, and every “will it fit?” still gets a straight, honest answer.
Mette steams a new coat, photographs it on the rail, and it goes out to the channel in minutes. Before she’s hung the next one, the bot has already answered a sizing question — and mentioned the 14-day return, unprompted.
This is an illustrative sample workspace, created to show how a boutique setup can look in SmashOne.
A boutique’s public feed for new pieces and lookbooks, plus a private inbox for the sizing and shipping questions those posts bring in — connected so posting and answering work together.
A Facebook Page
The boutique’s public feed — new pieces reach followers and show up in local and EU-wide discovery.
Messenger
Inbound messages are answered by the AI assistant, in Mette’s voice — sizing, fabric, shipping, returns — even after hours.
The Page and Messenger are two different things, with separate permissions. SmashOne connects both, so the post that catches a shopper’s eye and the reply that answers “will it fit?” belong to the same conversation.
Someone scrolling Facebook spots the double-faced coat, taps message to ask about shipping to Germany, and the assistant answers honestly about times and returns before Mette sees the notification.
When approved by Meta, your Page posts and Messenger replies run automatically — together, from the same place.
The most visual home for a considered boutique — a feed that shows the cut and cloth off, and Direct messages where shoppers ask about size and shipping.
An Instagram Business account
A visual feed of the collection — each piece photographed and posted where shoppers come to browse and save.
Instagram Direct
DMs are answered by the AI assistant — the same honest answers about sizing, fabric and shipping, in Mette’s voice.
A feed makes a shopper fall for a piece; Direct lets them ask the one thing holding them back. When your posts and your replies run together, a saved post turns into a confident order — without Mette touching her phone.
Someone scrolling past stops on the cashmere jumper, slides into the DMs about sizing, and the assistant shares the measurements — honestly, no pressure.
When approved by Meta, your feed and Direct replies run together — posting and answering as one.
A direct line to your best customers — broadcast new drops and restocks to people who opted in, and let the assistant handle every reply.
Broadcasts + message templates
Send new-drop and restock broadcasts to shoppers who opted in — a personal-feeling message that still reaches everyone at once.
Inbound chats
Every WhatsApp chat is answered by the AI assistant — sizing, shipping, holds, returns — without Mette watching her phone.
Broadcasts reach the shoppers who asked to hear from you; the assistant answers each one back. For a small boutique, that’s a warm list and a full inbox handled without hiring anyone.
A handful of regulars opted in for first dibs. The Slate wrap restock goes out, a few reply within the hour, and the assistant reserves each size — mentioning the 14-day return every time.
On the way — €29/month. Broadcast new drops and let the assistant answer every WhatsApp chat.
Google Business
On the wayADD-ONAn online boutique still has a Google presence — where people who search “Atelier Nord” find your hours, your shipping and your reviews. Post updates, and the assistant helps answer public reviews and questions.
Profile updates & offers
Post new-collection notes, EU-wide shipping details and seasonal updates on the boutique’s Google Business Profile — where people who already know the name come to check.
Reviews and Q&A
On Google the assistant helps answer public reviews and the questions shoppers ask on your profile. It’s not a private chat.
“Do you ship to France, and what are returns like?”
Atelier NordYes — we ship across the EU, including France, usually in 2–4 working days. You have 14 days from delivery to return anything for a refund, no reason needed. The size chart is on each product page.
Your profile answers the practical questions; honest review replies build the trust that converts. It’s public, not private — so the assistant drafts answers anyone can read about shipping and returns, never a one-to-one chat, and never a fake “last one left”.
Someone who saw a coat on Instagram searches “Atelier Nord”, lands on the profile, reads an honest answer about EU shipping and 14-day returns, and orders with confidence.
On the way — €39/month. A complete Google presence, plus assisted replies to reviews and profile questions.
Owners like you, finally present everywhere their customers are.
Illustrative — images of people synthesized by AI.
€49/month per role — run your whole boutique online.
Facebook, Instagram, Telegram and your AI assistant included. WhatsApp and Google Business are paid add-ons on the way. Setup is €0 when you set it up yourself.
From 1 September: 14-day money-back guarantee on your subscription — full refund, no questions, no forms, no retention calls.